THE PETA JANE STORY

I’m Peta Murgatroyd, and you might know me from Dancing with the Stars. This is the story of how I went from DWTS Pro to beauty founder. Its 2014, and my weekly pre-show self-tanning is driving me crazy. Slathering on tanner that smelled horrible and made me orange was never part of my dream dance routine... especially in 4k.

There’s no heart-wrenching story here. No lifelong quest. I just needed a good tan that...

1. Wasn't orange or green.
2. Didn't smell awful.
3. Wasn't sticky.
4. Faded naturally.


So what did I do? In 2015 I teamed up with a self-tanning expert and a lab with over 40 years of experience, and we got to work. Together, we spent 8 years perfecting our formula to create (what I think are) the best self-tanners that could take you from everyday wear to life events... or even the big stage!

I needed it the perfect tan, and so I made one! Hope you love them as much as I do!

xoxo
Peta

Founder Peta Murgatroyd posing in a chic white blazer, representing the vision behind Peta Jane Beauty.

Our purpose

To empower everyone to feel confident in their skin by creating easy-to-use, high quality products that deliver flawless, natural results and that fit into your everyday life.

THE HERO INGREDIENTS

ORGANICALLY-DERIVED DHA

A gentle tanning active made from beets & sugar.

GLYCERIN

Keeps your skin hydrated while your tan develops.

ALOE VERA

Helps soothe and support your skin barrier.

CONFIDENCE IN A CAN

Before
After

real customers, unreal tans

RECOMMENDED FOR YOU

The Essential Bundle Model sitting with dark mousse bottle in hand smiling
BEST-SELLER
The Essential Bundle
$79.90 $94.00
Save 15%

Our most beloved tanners for a gorgeous natural color. Great for beginners and pros. The Ideal mousse shade if your foundation lives in the medium-to-deep range and you love a tan that makes gold jewelry pop.

The Essential includes the following products:

DARK SELF-TANNING MOUSSE: Easy to apply, signature PJB Scent, not sticky, eco-certified, vegan, and cruelty-free. 

SELF-TANNING MIST: Perfect for tanning your face, hands, and touch-ups. 

TANNING MITT: Waterproof mitt with a deep thumb design for precise, mess-free application.

Shop now
The Pro Bundle Medium Mousse Tan Line Before And After
The Pro Bundle
$97.60 $122.00
Save 20%

For the experienced tanner who knows exactly what they need for a flawless finish.
The Pro includes the following products:

MEDIUM SELF-TANNING MOUSSE: Easy to apply, signature PJB Scent, not sticky, eco-certified, vegan, and cruelty-free. 

SELF-TANNING MIST: Perfect for tanning your face, hands, and touch-ups. 

TANNING MITT: Waterproof mitt with a deep thumb design for precise, mess-free application.

FACE & BODY PERFECTING BRUSHES: Curved brushes for flawless blending and stain-free fingers. 

Shop now
The Starter Bundle The Starter Bundle
BEST-SELLER
The Starter Bundle
$47.50 $50.00
Save 5%

The perfect start. A must-have kit for getting a gorgeous natural tan.
The ideal mousse shade if you love barely-there bronzer and effortless, everyday radiance. 

The Starter bundle includes the following products:

LIGHT SELF-TANNING MOUSSE: Easy to apply, signature PJB Scent, not sticky, eco-certified, vegan, and cruelty-free. 

TANNING MITT: Waterproof mitt with a deep thumb design for precise, mess-free application.

Shop now
The Must Bundle The Must Bundle
New BEST-SELLER
The Must Bundle
$51.30 $54.00
Save 5%

Glow in seconds with our cult-favorite mist & brush combo.

The Must bundle includes the following products:

FACE & BODY SELF-TANNING MIST: Easy to apply, signature PJB Scent, not sticky, eco-certified, vegan, and cruelty-free. 

TANNING MITT: Waterproof mitt with a deep thumb design for precise, mess-free application.

Shop now
The Jetsetter Bundle The Jetsetter Bundle
The Jetsetter Bundle
$70.20 $78.00
Save 10%

For the on-the-go bronzed beauty, perfect for your next adventure.
The Jetsetter includes the following products:

MINI MEDIUM SELF-TANNING MOUSSE: Easy to apply, signature PJB Scent, not sticky, eco-certified, vegan, and cruelty-free. 

MINI SELF-TANNING MIST: Perfect for tanning your face, hands, and touch-ups. 

TANNING MITT: Waterproof mitt with a deep thumb design for precise, mess-free application.

TRAVEL TAN EXTENDER: Optimize, deepen, and extend your tan with this travel-friendly TSA approved lotion. 

Shop now
Medium Self-Tanning Mousse by Peta Jane Beauty Model sitting with dark mousse bottle in hand smiling
Duo Self-Tanning Mousse
$75.60 $84.00
Save 10%

Backup secured. Our signature mousse in a perfectly paired, value-saving duo.

Our meticulously crafted mousses are formulated with non-GMO, eco-certified, and all-natural organic DHAs that work their magic to develop a stunningly even tan, free from any dreaded orange/green hues.

Our mousses carry our signature PJB scent, ensuring that you not only look fabulous but also smell divine. They feature a built-in color guide, making application a breeze.  We're proud to be cruelty-free, paraben & Phthalate and made in the USA, upholding the highest standards of quality and ethics.

Always perform a small patch test before full application.
Accessories such as the mitt or the brushes are sold separately.  

Our Dark Mousse is best suited for medium to dark skin tones, or those wanting a much deeper tan. 

Shop now
Two bottles of Peta Jane tanning mist on a brown background Tanning Mist Duo - Face & Body
BEST-SELLER
Tanning Mist Duo - Face & Body
$75.60 $84.00
Save 10%

Backup secured. Our signature mist in a perfectly paired, value-saving duo.

The Peta Jane Tanning Mist was created to easily tan your skin to perfection... without the sun damage! Peta Jane tans are made with non GMO, Eco certified, all natural organic DHAs derived from beets and sugar. The mist has a light, pleasant, floral scent, and develops into a gorgeous even tan that is never orange. 

Our Mist is the shade equivalent to our best-selling Medium Tanning Mousse suitable for all skin types.  Best suited for tanning your face, hands, feet & touch ups, the mist is a great addition to any self-tanners' routine! 

Accessories such as brushes or mitts are sold separately. 

Always perform a small patch test before full application. 

Shop now
The Complete Package Bundle Model smiling with dark mousse tan
The Complete Package Bundle
$166.60 $238.00
Save 30%

Everything from prep to perfection, for the tanners who want it all.
The Complete Package includes the following products:


DARK SELF-TANNING MOUSSE: Easy to apply, signature PJB Scent, not sticky, eco-certified, vegan, and cruelty-free.

SELF-TANNING MIST: Perfect for tanning your face, hands, and touch-ups.

GRADUAL BODY TAN: Low-maintenance lotion for gradual color; apply like a moisturizer and let develop.

GRADUAL FACE TAN: Fragrance-free face tanner for an even, sunless glow without clogging pores.

TRAVEL TAN EXTENDER: TSA-friendly lotion to extend or boost your tan on-the-go.

TANNING MITT: Waterproof mitt with a deep thumb design for precise, mess-free application.

FACE & BODY PERFECTING BRUSHES: Curved brushes for flawless blending and stain-free fingers.

BACK APPLICATOR: Ergonomic tool to reach every spot for an even, streak-free tan.

EXFOLIATING MITT: Multipurpose mitt to remove old tan, exfoliate, and prep skin for a smooth tan.

The Perfectionist Bundle The Perfectionist Bundle
The Perfectionist Bundle
$136.50 $182.00
Save 25%

For those who won’t settle for anything less than a flawless, streak-free finish every time.
The Perfectionist includes the following products:

ULTRA DARK SELF-TANNING MOUSSE: Easy to apply, signature PJB Scent, not sticky, eco-certified, vegan, and cruelty-free. 

SELF-TANNING MIST: Perfect for tanning your face, hands, and touch-ups. 

TRAVEL TAN EXTENDER: TSA-friendly lotion to extend or boost your tan on-the-go.

TANNING MITT: Waterproof mitt with a deep thumb design for precise, mess-free application.

FACE & BODY PERFECTING BRUSHES: Curved brushes for flawless blending and stain-free fingers.

BACK APPLICATOR: Ergonomic tool to reach every spot for an even, streak-free tan.

EXFOLIATING MITT: Multipurpose mitt to remove old tan, exfoliate, and prep skin for a smooth tan.

The Gradual Glow Bundle Gradual Glow Self-Tanning Bundle by Peta Jane Beauty
The Gradual Glow Bundle
$71.40 $84.00
Save 15%

A subtle and steady tanning routine to keep you looking sun-kissed year-round.
The Gradual Glow bundle includes the following products:

GRADUAL BODY TAN

Looking for an easy, low-maintenance tan? Our Gradual Body Tan lotion is made with organically derived ingredients and an award-winning formula that gives you flawless color over time, free of chemical dyes. Just apply it like any moisturizer, no rinse needed, and let your tan develop in 6-8 hours. With our signature Peta Jane Beauty scent, it won’t stain sheets or clothes. For best results, use 3-4 times a week—and don’t forget to wash your hands after applying!

GRADUAL FACE TAN

Keep the tan, skip the sun damage!  Peta Jane Beauty's Gradual Face Tan features our award-winning secret formula, organically derived ingredients without any fragrance or dyes. This non-comedogenic moisturizer delicately tans your skin without clogging pores, giving an even tan complexion. Use 3-4 times per week for best results. Wash your hands thoroughly after use to avoid staining your palms!

TRAVEL TAN EXTENDER

Our Travel Tan Extender is your ultimate companion for sun-kissed skin on-the-go! Compact and TSA-friendly, our Travel Tan Extender slips effortlessly into your carry-on or beach bag, ensuring you never have to compromise on radiant skin during your travels.

 

Gradual Tan Duo Gradual Tan Duo
Gradual Tan Duo
$55.00 $58.00
Save 5%

A low maintenance tanning routine to keeps you looking sun-kissed year-round.
The Gradual Tan Duo bundle includes the following products:

GRADUAL BODY TAN

Looking for an easy, low-maintenance tan? Our Gradual Body Tan lotion is made with organically derived ingredients and an award-winning formula that gives you flawless color over time, free of chemical dyes. Just apply it like any moisturizer, no rinse needed, and let your tan develop in 6-8 hours. With our signature Peta Jane Beauty scent, it won’t stain sheets or clothes. For best results, use 3-4 times a week—and don’t forget to wash your hands after applying!

GRADUAL FACE TAN

Keep the tan, skip the sun damage!  Peta Jane Beauty's Gradual Face Tan features our award-winning secret formula, organically derived ingredients without any fragrance or dyes. This non-comedogenic moisturizer delicately tans your skin without clogging pores, giving an even tan complexion. Use 3-4 times per week for best results. Wash your hands thoroughly after use to avoid staining your palms!