Gradual Tanners

The Easiest Way to Get a Natural Looking Tan


Our award-winning formula, enriched with organically derived ingredients, delivers a buildable, natural glow. Easy to apply like a moisturizer, it fits seamlessly into your daily routine. 


model applying Peta Jane self tanning lotion
Gradual Body Tan Gradual Body Tan
Gradual Body Tan
$34.00
A hydrating, buildable lotion that delivers a natural-looking glow with repeated use.

Designed to feel just like your everyday moisturizer, this gradual tanning lotion blends seamlessly into your post-shower routine. Infused with our signature Peta Jane Beauty scent, it won’t stain fabrics and requires no rinsing. Just apply and let your glow develop over 6–8 hours. Use 3-4 times per week for best results. 

Formulated with 100% eco-certified, organically derived DHAs - colorless actives that work their magic to develop a stunningly even tan by reacting with amino acids in skin cells. 

We recommend always performing a small patch test before full body application. No mitt required. Wash your hands thoroughly after use to avoid staining your palms!

WHY YOU'LL LOVE IT: 

  • Fresh floral scent
  • No artificial dyes
  • Infused with Pro-Vitamin B5
  • Won’t stain sheets or clothes
  • Cruelty-free, never tested on animals
  • Proudly Made in the USA
Gradual Face Tan social post by petajanebeauty
Gradual Face Tan
$24.00

A non-comedogenic, buildable face lotion for a natural-looking glow over time.

Designed for all skin types - including delicate, breakout-prone skin. This gradual face tanner delivers a soft, natural-looking glow over time - without disrupting your skincare routine.

Keep your tan but skip the sun damage. Designed with delicate, breakout-prone skin in mind, this lightweight hydrator enhances your complexion without clogging pores or causing irritation. The buildable, dye-free formula applies just like your favorite moisturizer, develops evenly, and fades naturally for a smooth, believable finish. Apply to clean skin and let your glow develop over 6–8 hours. Use 3-4 times per week for best results. 

Formulated with 100% eco-certified, organically derived DHAs - colorless actives that work their magic to develop a stunningly even tan by reacting with amino acids in skin cells. 

We recommend always performing a small patch test before full face application. No mitt required. Wash your hands thoroughly after use to avoid staining your palms!

WHY YOU'LL LOVE IT:

  • Fragrance & Dye-free 
  • Non-comedogenic 
  • Infused with Pro-Vitamin B5
  • Won’t stain sheets or clothes
  • Cruelty-free, never tested on animals
  • Proudly Made in the USA

Tan Extender travel tan extender self tanning lotion on arm
Tan Extender
$26.00

This moisturizing lotion contains organic DHA, which allows you to extend, build, or accelerate your tan while hydrating and soothing your skin.

Your ultimate companion for sun-kissed skin on-the-go! Compact and travel-friendly, slips effortlessly into your carry-on or beach bag, ensuring you never have to compromise on radiant skin during your travels.

Ways to use:

  • Extend: Apply daily or every other day as your sun or PJB tan starts to fade. This will help you maintain your tan and keep it looking fresh.

  • Build: Apply daily until you achieve your desired tan. Gradually build up the color with each application.

  • Accelerate: Apply 20 minutes before UV exposure to optimize your tan. Please note that this product does not provide sun protection properties, so remember to use sunscreen when needed.

Carry-on Friendly: Our Travel Tan Extender is conveniently sized to comply with travel regulations, making it easy to take with you on your adventures.

Free of any dyes and parabens: Our Travel Tan Extender is free of any dyes and parabens making it the perfect match for people with sensitive skin.

Stain-Free Application: Our Travel Tan Extender is a white lotion, so it won't stain your clothes or bedding. Wash your hands thoroughly after use to avoid staining your palms! 

PJB Signature Scent: Our Travel Tan Extender features our signature Peta Jane Beauty scent, leaving you feeling fresh with every application.

Enjoy a beautiful, long-lasting tan with our innovative formula. The Peta Jane Beauty Travel Tan Extender Lotion is your ultimate companion for radiant and optimized tans.

The Gradual Glow Bundle Gradual Glow Self-Tanning Bundle by Peta Jane Beauty
The Gradual Glow Bundle
$71.40 $84.00
Save 15%

A subtle and steady tanning routine to keep you looking sun-kissed year-round.
The Gradual Glow bundle includes the following products:

GRADUAL BODY TAN

Looking for an easy, low-maintenance tan? Our Gradual Body Tan lotion is made with organically derived ingredients and an award-winning formula that gives you flawless color over time, free of chemical dyes. Just apply it like any moisturizer, no rinse needed, and let your tan develop in 6-8 hours. With our signature Peta Jane Beauty scent, it won’t stain sheets or clothes. For best results, use 3-4 times a week—and don’t forget to wash your hands after applying!

GRADUAL FACE TAN

Keep the tan, skip the sun damage!  Peta Jane Beauty's Gradual Face Tan features our award-winning secret formula, organically derived ingredients without any fragrance or dyes. This non-comedogenic moisturizer delicately tans your skin without clogging pores, giving an even tan complexion. Use 3-4 times per week for best results. Wash your hands thoroughly after use to avoid staining your palms!

TRAVEL TAN EXTENDER

Our Travel Tan Extender is your ultimate companion for sun-kissed skin on-the-go! Compact and TSA-friendly, our Travel Tan Extender slips effortlessly into your carry-on or beach bag, ensuring you never have to compromise on radiant skin during your travels.

 

Gradual Tan Duo Gradual Tan Duo
Gradual Tan Duo
$55.00 $58.00
Save 5%

A low maintenance tanning routine to keeps you looking sun-kissed year-round.
The Gradual Tan Duo bundle includes the following products:

GRADUAL BODY TAN

Looking for an easy, low-maintenance tan? Our Gradual Body Tan lotion is made with organically derived ingredients and an award-winning formula that gives you flawless color over time, free of chemical dyes. Just apply it like any moisturizer, no rinse needed, and let your tan develop in 6-8 hours. With our signature Peta Jane Beauty scent, it won’t stain sheets or clothes. For best results, use 3-4 times a week—and don’t forget to wash your hands after applying!

GRADUAL FACE TAN

Keep the tan, skip the sun damage!  Peta Jane Beauty's Gradual Face Tan features our award-winning secret formula, organically derived ingredients without any fragrance or dyes. This non-comedogenic moisturizer delicately tans your skin without clogging pores, giving an even tan complexion. Use 3-4 times per week for best results. Wash your hands thoroughly after use to avoid staining your palms!