2,660+ Reviews

#1 viral self tanner

Getting a flawless, sunless tan has never been easier. Try our award- winning self-tanner and love the skin you're in!

GET GLOWING

The absolute best color I've ever had! Instant confidence boost!

Sound Familiar?

Getting orange or streaky results that look anything but natural

Tanning mousses that smell chemical or stain your clothes

Spending hours in the sun - only to burn or peel days later

Self-tanners that dry out your skin or leave patchy fades

Spending hours in the sun - only to burn or peel days later

The Tan That’s Anything
But Fake.

Most self-tanners leave you choosing between orange, sticky, or streaky.

Traditional formulas

OuR Professional-Grade Formulas

SIGNATURE SCENT
Non-comedogenic
Not sticky, absorbs quickly
Organically derived ingredients
Never tested on animals
Proudly made in the USA
Before
After

Real Results. Backed by Real Skin.

Natural Glow &
Radiance

Plant-based DHA and hydrating botanicals work with your skin to create a smooth, even tan - without streaks or orange tones.

Hydration & Skin
Health

Infused with aloe vera and vitamin E to keep skin soft, nourished, and radiant long after application.

Confidence That
Lasts

Enjoy a glow that feels natural and empowering - all year, no UV required.

THE HERO INGREDIENTS

ORGANICALLY-DERIVED DHA

A gentle tanning active made from beets & sugar.

GLYCERIN

Keeps your skin hydrated while your tan develops.

ALOE VERA

Helps soothe and support your skin barrier.

GORGEOUS NATURAL COLOR

NATURAL LOOKING TAN

Get that fresh-from-vacation glow... minus the sun damage.

signature scent

Just a soft, floral scent that makes you want to reapply.

FAST DRYING & STREAK FREE

Dries in seconds with zero stickiness. No streaks, minimal transfer, no stress!

KIND TO SKIN (AND ANIMALS)

Formulated with organically derived ingredients and never, ever tested on animals.

STEP BY STEP: MOUSSE

STEP 1: SHOWER

Exfoliate and avoid moisturizer/lotion at least 24 hours prior to application. Shower before application.

STEP 2: SHAKE

Shake well and pump the Tanning Mousse onto the PJB Mitt.

STEP 3: APPLY

Apply evenly in upward circular motions, starting with legs and working your way up. Work in small sections, as the tan dries quickly. With the leftover mousse on the mitt, cover hard to perfect areas such as hands and feet last.

STEP 4: ENJOY YOUR TAN

Your tan will develop in 6-8 hours. Shower in the morning, pat dry, and show off your tan!

Pro Tip:

If you are tanning overnight, wear long sleeve PJs and socks to prevent any transfer onto your sheets!

The Essential Bundle

4.7 Stars | 1362 Reviews
Our most beloved tanners for a gorgeous natural color. Great for beginners and pros. The Ideal mousse shade if your foundation lives in the medium-... Read Full Description
Choose your shade:
Shipping calculated at checkout.
  • Light floral scent
  • Absorbs instantly and streak-free
  • Cruelty-free, never tested on animals
  • Proudly Made in the USA!

Our most beloved tanners for a gorgeous natural color. Great for beginners and pros. The Ideal mousse shade if your foundation lives in the medium-to-deep range and you love a tan that makes gold jewelry pop.

The Essential includes the following products:

DARK SELF-TANNING MOUSSE: Easy to apply, signature PJB Scent, not sticky, eco-certified, vegan, and cruelty-free. 

SELF-TANNING MIST: Perfect for tanning your face, hands, and touch-ups. 

TANNING MITT: Waterproof mitt with a deep thumb design for precise, mess-free application.

The Essential Bundle
4.7 Stars | 1362 Reviews

The Essential Bundle

real customers, unreal tans

EXCLUSIVE OFFER

FREE Tanning MITT WITH BUNDLE

Get our Award-Winning Bundle today and score a FREE Peta Jane Bronzing Mitt—designed to deliver smooth, streak-free, professional tanning results.

“THE BEST SELF-TAN ON THE MARKET”

And thousands of other glowing reviews.

The Most Beautiful Color I'm OBSESSED

I can't believe what I'm about to say but I used to be the biggest self-tan hater. It always made me orange and I just looked ridiculous. This self- tanning mousse, however, has absolutely blown my mind. The COLOR is just the most beautiful shade of tan, it looks so natural you would never know that's from a can! Obsessed!!!

The Most Beautiful Color I'm OBSESSED

I can't believe what I'm about to say but I used to be the biggest self-tan hater. It always made me orange and I just looked ridiculous.

vs

MOUSSE

Rich, velvety foam for full-body coverage

Best for first application and deep color payoff

Use with the PJB Mitt

6–8 hours color development

Long-lasting, even tan

MIST

Lightweight texture mist for quick refresh

Best for face and on-the-go glow

Spray directly onto skin

2–4 hours color development

Fresh, luminous touch-up

AWARD WINNING SECRET FORMULA

Other
Self-Tanners
NATURAL LOOKING TAN
SMELLS LIKE PERFUME
ABSORBS QUICKLY
NON-STICKY
Organic DHA (BEETS + SUGAR)
Never tested on animals
Proudly made in the USA
DISCOVER THE DIFFERENCE

Good Skin Is Always In

Natural looking tan all year around

    Pleasant floral scent
    Non-comedogenic, no breakouts
    Not sticky, absorbs quickly
    Never tested on animals
    Proudly made in the USA
    Organically derived ingredients
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Faq

Products

Our Tanning Mousse is your go-to for a deeper, event-ready full-body tan. Use it with a mitt and our brushes for the most flawless finish. The Tanning Mist is perfect for a lighter, buildable tan and is especially great for spot-tanning the face and quick touch-ups. Our Gradual Tanning Lotions (face and body) build a subtle, natural-looking tan with up to applications per week.

The Mousse gives you more control and a deeper color payoff — you apply it with a mitt and it's ideal for full-body tanning. The Mist is an ultra-fine spray that's lighter and a faster application, best for face, hands and feet or quick touch-ups.

We have four Mousse shades: Light, Medium, Dark, and Ultra Dark. If you're new to self-tanning or have a fair complexion, start with Light or Medium and build from there. Already a tanning pro? Go for the Dark or Ultra Dark. If you tend to pull orange with other brands, it's usually a prep and technique issue, not a shade issue. Follow our application tips before assuming you need a lighter shade. Our mist currently only comes in our Medium shade. The gradual tanning lotions are customizable, the more often you apply it the deeper your tan will be.

Start with our Gradual Face Tan and Gradual Body Tan if you want zero-stress, buildable color you can control. If you want a one-session result, grab a Mist or Mousse, plus a Tanning Mitt or Brush, and follow the prep + timing steps below. Our Starter, Essential, and Gradual Glow bundles are perfect for this.

We designed our product to dry fast and minimize transfer. However some transfer is possible from the color guide used for application. To avoid transfer of color guide, let it fully dry, wear loose dark clothing while it develops, and avoid tight friction. If transfer does occur to clothes or sheets simply throw them in the wash and any color guide transfer will come off. Avoid sweating or moisture immediately after applying. After you was off the color guide your tan will fade naturally!

No. Self-tanners don't protect you from the sun. We recommend wearing a SPF to protect from harmful sun rays.

Depends on use. The full-size Mousse gives you approximately 6–8 full-body applications depending on how much you use per session. The Mist lasts for about 4-5 full-body applications. Our Mini Mousse is designed for 2–3 targeted applications (face and touch ups) — perfect for travel or trying a shade.

Shipping & Returns

Orders typically process within 1–2 business days, then ship via standard carrier. Ground shipping is usually 5-7 business days and Expedited/ Priority Mail 3-5 business days depending on geographical location. Overnight delivery does not apply to orders placed on the weekend.

Free shipping on orders over $55 — during promotions, thresholds may vary, but your cart will always show the current status.

Yes! We ship internationally through our shipping partner, Passport. International orders typically arrive within 8–14 business days once shipped. You'll receive tracking information via email after your order is fulfilled, and you can follow your package every step of the way — including through customs. Shipping rates are calculated at checkout based on your location. For international shipping questions, visit Passport's Help Center.

All applicable duties and taxes are calculated and included at checkout. This is handled through our international shipping partner, Passport, which ensures a smooth customs clearance process. If you have questions about duties or tracking for a specific order, visit Passport's Help Center.

Contact our support team within 30 days with photos of the packaging and product. We'll get a replacement sorted as quickly as possible.

Returns are 30 days from purchase date.
Check our Returns & Shipping page for full details and to start a return.

Please reach out to our support team at hi@petajanebeauty.com, and they’ll be happy to assist you with obtaining a return label.

THIS COLOR IS GOING TO
LOOK GOOD ON YOU

ready set glow
Founder Peta Murgatroyd showcasing a flawless sun-kissed tan in a brown bodysuit for the Peta Jane Beauty VIP Membership banner, featuring exclusive member benefits like 10% savings and free shipping.