Gradual Face Tan

1.7 FL OZ bottle / 50 ML

4.8 Stars | 218 Reviews
A non-comedogenic, buildable face lotion for a natural-looking glow over time. Designed for all skin types - including delicate, breakout-prone ski... Read Full Description
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  • Light floral scent
  • Absorbs instantly and streak-free
  • Cruelty-free, never tested on animals
  • Proudly Made in the USA!

A non-comedogenic, buildable face lotion for a natural-looking glow over time.

Designed for all skin types - including delicate, breakout-prone skin. This gradual face tanner delivers a soft, natural-looking glow over time - without disrupting your skincare routine.

Keep your tan but skip the sun damage. Designed with delicate, breakout-prone skin in mind, this lightweight hydrator enhances your complexion without clogging pores or causing irritation. The buildable, dye-free formula applies just like your favorite moisturizer, develops evenly, and fades naturally for a smooth, believable finish. Apply to clean skin and let your glow develop over 6–8 hours. Use 3-4 times per week for best results. 

Formulated with 100% eco-certified, organically derived DHAs - colorless actives that work their magic to develop a stunningly even tan by reacting with amino acids in skin cells. 

We recommend always performing a small patch test before full face application. No mitt required. Wash your hands thoroughly after use to avoid staining your palms!

WHY YOU'LL LOVE IT:

  • Fragrance & Dye-free 
  • Non-comedogenic 
  • Infused with Pro-Vitamin B5
  • Won’t stain sheets or clothes
  • Cruelty-free, never tested on animals
  • Proudly Made in the USA

Gradual Face Tan
4.8 Stars | 218 Reviews

Gradual Face Tan

SIGNATURE SCENT
Non-comedogenic
Not sticky, absorbs quickly
Organically derived ingredients
Never tested on animals
Proudly made in the USA

REAL RESULTS, UNREAL COLOR

Before
After

real customers, unreal tans

The Tan That’s Anything
But Fake.

Most self-tanners leave you choosing between orange, sticky, or streaky.

Traditional formulas

OuR Professional-Grade Formulas

GORGEOUS NATURAL COLOR

NATURAL LOOKING TAN

Get that fresh-from-vacation glow... minus the sun damage.

Close-up of peta jane gradual tanning lotion swatch

SIGNATURE SCENT

A fresh, floral scent that makes you want to reapply.

EASY APPLICATION

Foolproof application.
If you know how to apply moisturizer, you know how to self-tan with the graduals!

KIND TO SKIN (AND ANIMALS)

Formulated with organically derived ingredients and never, ever tested on animals.

Reviews

4.8
Rated 4.8 out of 5 stars
Based on 218 reviews
Total 5 star reviews: 192 Total 4 star reviews: 18 Total 3 star reviews: 4 Total 2 star reviews: 4 Total 1 star reviews: 0
96%would recommend this product
ScentRated 1.5 on a scale of minus 2 to 2
ColorRated 4.9 on a scale of 1 to 5
ResultsRated 4.9 on a scale of 1 to 5
Ease of UseRated 4.9 on a scale of 1 to 5
218 reviews
  • TF
    Teresa F
    Reviewing
    Gradual Face Tan
    I recommend this product
    Rated 5 out of 5 stars
    5 Stars

    Love it, very subtle and gradual tan. I'm olive skinned so it was a perfect color. Only using it once a week to maintain the color.

  • L
    Leslie
    Reviewing
    Gradual Face Tan
    I recommend this product
    Rated 5 out of 5 stars
    5 Stars

    So moisturizing

  • CG
    Christina G.
    Verified Buyer
    Reviewing
    Gradual Face Tan
    I recommend this product
    How old are you? 55-64
    What is your skin type? Normal
    Rated 5 out of 5 stars
    The BEST !!! Look no further

    I absolutely love the Peta Jane Gradual Face Tan. It gives such a natural, healthy glow without looking orange or streaky. What really stands out is how lightweight and moisturizing it feels—it applies just like a regular face lotion, so it fits perfectly into my daily skincare routine.

Faq

Products

Our Tanning Mousse is your go-to for a deeper, event-ready full-body tan. Use it with a mitt and our brushes for the most flawless finish. The Tanning Mist is perfect for a lighter, buildable tan and is especially great for spot-tanning the face and quick touch-ups. Our Gradual Tanning Lotions (face and body) build a subtle, natural-looking tan with up to applications per week.

The Mousse gives you more control and a deeper color payoff — you apply it with a mitt and it's ideal for full-body tanning. The Mist is an ultra-fine spray that's lighter and a faster application, best for face, hands and feet or quick touch-ups.

We have four Mousse shades: Light, Medium, Dark, and Ultra Dark. If you're new to self-tanning or have a fair complexion, start with Light or Medium and build from there. Already a tanning pro? Go for the Dark or Ultra Dark. If you tend to pull orange with other brands, it's usually a prep and technique issue, not a shade issue. Follow our application tips before assuming you need a lighter shade. Our mist currently only comes in our Medium shade. The gradual tanning lotions are customizable, the more often you apply it the deeper your tan will be.

Start with our Gradual Face Tan and Gradual Body Tan if you want zero-stress, buildable color you can control. If you want a one-session result, grab a Mist or Mousse, plus a Tanning Mitt or Brush, and follow the prep + timing steps below. Our Starter, Essential, and Gradual Glow bundles are perfect for this.

We designed our product to dry fast and minimize transfer. However some transfer is possible from the color guide used for application. To avoid transfer of color guide, let it fully dry, wear loose dark clothing while it develops, and avoid tight friction. If transfer does occur to clothes or sheets simply throw them in the wash and any color guide transfer will come off. Avoid sweating or moisture immediately after applying. After you was off the color guide your tan will fade naturally!

No. Self-tanners don't protect you from the sun. We recommend wearing a SPF to protect from harmful sun rays.

Depends on use. The full-size Mousse gives you approximately 6–8 full-body applications depending on how much you use per session. The Mist lasts for about 4-5 full-body applications. Our Mini Mousse is designed for 2–3 targeted applications (face and touch ups) — perfect for travel or trying a shade.

Shipping & Returns

Orders typically process within 1–2 business days, then ship via standard carrier. Most US orders arrive within 3–7 business days. Free shipping on orders over $55 — during promotions, thresholds may vary, but your cart will always show the current status.

Yes! We ship internationally through our shipping partner, Passport. International orders typically arrive within 8–14 business days once shipped. You'll receive tracking information via email after your order is fulfilled, and you can follow your package every step of the way — including through customs. Shipping rates are calculated at checkout based on your location. For international shipping questions, visit Passport's Help Center.

All applicable duties and taxes are calculated and included at checkout. This is handled through our international shipping partner, Passport, which ensures a smooth customs clearance process. If you have questions about duties or tracking for a specific order, visit Passport's Help Center.

Contact our support team within 30 days with photos of the packaging and product. We'll get a replacement sorted as quickly as possible.

We accept returns within 30 days of delivery.
Check our Returns & Shipping page for full details and to start a return.

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